Four basic, must-have social media content pillars that we’d put into action for any client in the building and design industries.

A segment where we call out the nonsense that some agencies throw at their clients. At Lure, we believe in transparency above all else. We’re frank, we’re honest, and we put you first.

In the construction and architecture industry, having the right digital toolkit is the key to building business. Welcome to marketing in an era beyond word of mouth.

How did Spotify Wrapped become the cultural phenomenon it is today? A deep dive into one of the most highly anticipated cultural events in music and social media.

The perfect blend of heart, science, and strategy; let’s unpack Gisou’s success.

At Lure, we’re always fishing for marketing inspiration. Here’s the best of 2024, from brat summer to crocs.

By experimenting with different formats, visuals, and messaging, we’ve made some discoveries about what performs well on Meta. Here they are.

Meta recently revealed that Advantage+ Shopping campaigns are the best way to achieve results. Read on for the biggest takeaways from the 2024 Meta Agency Summit.

As restrictions on data mining tighten, advertisers need to refine their strategies to run effective campaigns in a more privacy-conscious digital landscape.

Using Meta Ads to reach potential clients is a smart way to drive growth. This guide outlines how to set up Meta Ads campaigns for service-based businesses.