Beyond Word of Mouth
LEAD GENERATION IN THE DIGITAL AGE
Door to door visits, word of mouth, trade events, cold-calls: these methods have long been the backbone of lead generation in the construction and architecture industries. While there’s still a time and place for all of the above, it’s vital to explore new ways to expand your business in an industry that’s renowned for having its ups and downs.
In the digital age, there’s so much untapped potential for growth — to widen your reach, streamline sales activities, and generate consistent leads.
As more decision-makers turn to the internet to find and vet service providers, having a strong digital presence is essential to engaging clients more efficiently.
YOUR DIGITAL TOOLKIT
Search Engine Optimisation (SEO)
SEO involves improving a website’s visibility on search engines. We focus on Google since that’s where 90% of all searches come from. The goal is to rank higher in the search results — ideally on top of the first page — when potential clients are looking for architecture, construction, or related services.
In a nutshell, a well-optimised website ensures your business appears when potential clients need it most. Targeting keywords like “construction company in [your city]”, “residential architecture”, “concrete flooring”, or “modern lighting” helps attract organic traffic from interested parties (known as hot leads). These are the consumers who are actively trying to find someone just like you.
Social Media Marketing
One of the most versatile marketing tools, social media is by far the best way to streamline engagement and outreach. It has two major functions: a direct communication channel with your audience, and an easily curated digital portfolio accessible to anyone, anywhere.
Social media and content creation go hand-in-hand. Producing quality content allows you to put your best foot forward. In an industry where aesthetics are at the top of everyone’s mind, beautiful and engaging content goes a long way.
Meta Ads
The third element of an effective digital marketing strategy is paid advertising — for us, this means Meta ads on Facebook and Instagram. It’s different to your organic social strategy, as we’re paying the platform to circulate our ads among specific people.
Essentially, Meta’s advanced targeting algorithm knows how to find your most likely buyers based on whether their interests and behaviours signal that they’d be willing to engage with your business. That these users can be located anywhere, viewing your ad from the comfort of their own home, is a huge leap from traditional marketing tactics like handing out flyers, paying for billboards, or going door-to-door. This is obviously super valuable in capturing new leads, but we can also nurture existing ones with advanced re-targeting options.
Basically, paying Meta gives us more control over who sees your content, and a guarantee (to some extent) over who sees it.
Our motto at Lure is that ‘the digital world isn’t called the net for nothing’. It’s a prime opportunity to catch attention and lure business your way, generating a steady pipeline of leads for ongoing growth.
In the construction, interior design, and architecture space — where visibility and trust are everything — an effective online strategy is no longer optional, but a necessity. Welcome to an era beyond word of mouth.