SOCIAL MEDIA MANAGEMENT
With over 5 billion users worldwide, social media marketing is instrumental in building brand identity, creating awareness, driving website traffic, and generating leads from your target audience. As your social media managers, we’ll action your organisation's marketing strategies via social media platforms. There is a science behind using social media in digital marketing — see how we do this below.
The great thing about our social media packages is that you can pick and choose what you need from us out of the following services.
Strategy
In our standard social media package, we’ll put together a full-scale content strategy designed to increase engagement from your audience and get you results. This will include a style guide with key messaging pillars, content guidelines, and a posting schedule that works with your audience.
This is where we decide which content types are best suited to your goals: short-form video, images, carousels, user-generated content, and text posts are the most common.
Our team will plan and create high-quality, engaging, and relevant content that encourages interaction from your target audience. This includes:
Creating original photo and video posts that align with your brand identity such as Instagram Reels, TikTok videos, carousel posts, and graphic design assets
Style and publish any existing brand assets in your content library
Provide ongoing support where higher level production is necessary, engaging photographers and videographers in our network
Content Creation
Scheduling
It’s important than your posts are scheduled in the right place at the right time. There’s no set rule when it comes to post frequency and timing on social media. We’ll consider two factors when deciding on a content calendar: your audience, and the algorithm.
Captions
Our copywriters are experts at crafting captions for all kinds of posts. From sales announcements and event promotions to educational content and product advertisements, let us find the right words to send your message. We’ll always write to your tone of voice, whether it’s serious and detail-oriented or casually witty.
Community Management
Social media facilitates real-time interactions and provides a direct two-way channel for customers and brands to communicate. This makes it one of the best digital tools for improving brand loyalty and providing customer service.
As your social media managers, we’ll ensure timely responses to all messages and comments. Proactive engagement helps build positive relationships and nurture leads.
Effective community management can also turn followers into brand advocates, leading to benefits like organic endorsements and good reviews.
FAQ
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We’re most passionate about Instagram, but we’re also experts on Facebook, Pinterest, and TikTok.
Each platform has its own unique purpose. Instagram is by far the most multi-faceted. Pinterest is used widely as an interactive virtual mood board for art, fashion, and interior design — so it’s an important platform for our clients in these industries.
On the other hand, TikTok is great if your content strategy focuses on videos and your target audience is Gen Z, while Facebook is generally more popular with older demographics.
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Unlike organic content, paid ads can be targeted to users based on specific interests and demographics, from job titles to the publications they read.
Therefore, your paid advertising strategy will differ to your organic social media content — but they’ll ultimately supplement each other.
Paid ads also require you to dedicate extra budget to Meta on top of our fees.
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Most platforms are engagement-focused. This means the more your audience engages with your posts, the more the algorithm will show them in future. Therefore, the relevance and quality of your content is more important than frequency. It’s quality over quantity.
So, if you have the time and resources to create valuable high-quality content *and* post every day, go for it. But if a daily post schedule isn’t getting you high engagement, it might be time to scale back and re-think your content strategy.